In a recent survey of Illinois libraries, a major concern of respondents was that the public was greatly unaware of library services and did not understand the value or relevancy of libraries. With the ever increasing competition for people’s attention, more than ever, libraries have to work strategically to raise awareness of library services.
How to harness what is recognized as the most influential, economical, and effective form of promotion: word-of-mouth-marketing (WOMM), also commonly referred to as “buzz marketing.”
http://www.nsls.info/resources/marketing/buzzmarketing/
This website has been created as a resource for all libraries interested in harnessing the power of the Buzz. The academic, public, school, and special libraries that participated in the grant have generously agreed to share their experiences working on the project, including selected samples of supporting materials created for their projects.
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